The Lifestyle Hospitality Report:
A study into the current landscape of lifestyle hospitality destinations, by creative studio Raw Clay.
What is Lifestyle Hospitality?
There’s a really exciting segment of the hospitality industry that creates exceptional, holistic experiences for its customers - blending purpose, environment, and culture. Whether operating from one location or bringing together multiple sites, these places aren’t your average hospitality businesses - they bring something special to the table. They are a lifestyle choice.
Why this report is needed
As we navigate a rapidly changing world, fostering real-life connections has never been more crucial. But what does that look like in the years to come, and how can businesses evolve to meet the needs and desires of their audience?
Our report aims to explore the current landscape, uncover the challenges the industry faces, and highlight the next wave of opportunity - helping to identify ways to innovate and thrive.
Why participate in the Study?
By taking part in the study, you’re helping us to build a picture of the industry as it stands, what challenges it faces, and what opportunities there are for future growth. As a thank you for your participation, you will receive a copy of the finished report. You’ll be able to use the data to inform how you drive your own business forward over the coming years, as well as identify potential areas for collaboration with other exceptional locations.
01. UNDERSTAND THE INDUSTRY LANDSCAPE
We want to build a comprehensive overview of the current landscape of the lifestyle hospitality industry. Understanding where it stands today and where it's heading.
02. Identify Trends & Future Innovations
We’ll discover the latest trends and innovations shaping the industry. This will enable you to stay ahead of the curve by learning about emerging concepts and practices.
03. Share Consumer insights
We hope to gain an understanding of what consumers want from hospitality experiences, helping everyone better cater to the evolving needs of their audience.
04. Identify Challenges & Opportunities
We’ll identify key challenges and barriers to growth and innovation in the industry, as well as exploring ideas that need nurturing, and opportunities for industry-wide collaboration.
How to get involved
If you own, or work for, an exceptional hospitality business, we invite you to join our study and contribute to the Lifestyle Hospitality Report. Signing up is simple:
01. sign up
Please enter your email address below, and indicate your consent for us to process your information in line with our Privacy Policy.
02. Check your inbox
Once signed up, you will receive an email with a link to the survey, for you to complete when you’re ready.
03. Complete the survey by 30/09/2024
Make yourself a coffee, click the link, and fill in the survey. It will take around 10 minutes to complete and is mainly multiple choice, with the exception of a few questions that need a written answer.
Step 04. Join us for the launch of the report
Once the results are in, we’ll get to work analysing the data. We intend to turn the stats into a really beautiful publication, and will invite all respondents to join us for a special launch event later this year so you can get your hands on a copy and meet the other participants.
